Virtual reality is one of the latest trends making waves in the business world today. If you’re hesitant to shoot a virtual tour for your business for any reason, you need to get on board. According to data provided by Google, adding a virtual tour and photos to a makes a business listing twice as interesting as not having any. In other words, with a virtual tour for your business, you can help increase your sales.
The following are pointers to lead you to the right virtual tour provider:
Hiring Google-Trusted Photographers
First off, make sure the photographers in the virtual tour company you’re considering have a “trusted” badge from Google. Google compiles a list of photographers who are given ratings according to the number of approved 360-degree tours they have created for Google Street View. Such photographers also have to pass strict qualifications and follow stringent brand guidelines imposed by the search giant itself.
Virtual tour makers work in the online space, which means you can probably find their portfolio right on their website (in fact, if no portfolio is a bad sign). Review what they have made so far and decide if you like their approach. A successful virtual tour is one that captivates the viewer and is complete. Make sure there is no dead space or distortion. If you see any, take your business elsewhere.
Adjusting to Your Schedule
The company you should should be willing to work around your schedule. You may think this is a given, but mind you, there are providers who are not that gracious. Let them estimate a timeframe for the shoot so you can manage your time as well. This offers you enough opportunity to prepare and make sure that your business is its best self when the photographer arrives.
Getting Rights to the Video
Once the virtual tour video is done, you can use it to introduce your business to potential customers. That is what you’d expect, but if you don’t have rights to the video, using it for such marketing purposes could be illegal. Before hiring a virtual tour company, make sure the video will be copyrighted to you and that this will be explicitly stated in your contract. This way, you can freely distribute your video across all of your channels without any legal complications.
Finding an Insured Company
Finally, remember that photographers usually work with heavy equipment. This could increase the chances of accidents and injuries within your property that you may be held liable for. This is why you should never hire a virtual tour company that is not insured. You just don’t want to take that risk.