What You Have to Know Regarding Paul Marciano
In case you are not aware, Paul Marciano is one American entrepreneur who is really popular for his role being one of the creators or founders of Guess Jeans. However, the name has actually come up in the news since he was accused of unsuitable behavior by Kate Upton which has resulted to an immediate impact on his business. These are some facts that you must know about Paul Marciano.
Paul Marciano was born in Debdou town, such can be found in what is known the Oriental region of Morocco. This town is quite interesting as such was considered as the center of learning for those Moroccan Jews and such also exported rabbis to the other Moroccan Jewish communities in the 19th century and also at the start of the 20th century. It is not anymore the case since a lot of the Moroccan Jewish population has spread out in the local towns when the French Protectorate was established.
Paul Marciano then moved to the US with his family. He made Guess Jeans along with his other three brothers. . Paul Marciano handled the public relations and also the business’ marketing. Later on, he then rose to the positions of both President and CEO, though one has since stepped down being the CEO in preference for being the corporation’s Executive Chairman. Currently, Marciano is the chief creative officer.
It was in 1981 that Guess was formed by the Marciano brothers who left south of France to have their American dream come true. This brand was inspired by the European influence and it was the Marciano brothers who redefined denim. The first design which they created was that stonewashed and also slim-fitting denim. Bloomingdale was actually the first department store that welcomed this brand and they ordered two dozens of such pair of jeans. In only a few hours, such were sold quite fast. Such was the start of the brand’s success story
There have been several Clio awards won by the black-and-white ads of Marciano. This was run by the four Marciano brothers at first and the company now has the extension lines that are G by Guess and Marciano which are managed by Paul and Maurice.
Now, Guess has become a brand representing adventurous lifestyle, sexiness and youth. For many years, Guess has certainly invited people to dream with the timeless advertising campaigns which turned unfamiliar faces into popular models. In 2004, the company have a retail concept which caters to a modern collection known as Marciano. The brand gives a fashion-forward collection for the fashionable men and women. Today, Guess is known as a truly global lifestyle brand.